ColoradoGives
Research Questions:
What is the cart to checkout experience like?
Is the search function effective?
What is the overall feel of the homepage?
Research Methods:
Interviews
Remote moderated usability studies
Key Takeaways:
Two user journeys toward donating were uncovered, both of which started with trust:
1. Motivated by meaningful personal connection
2. Motivated by meaningful cause
Accessibility audit is needed
Ease of use rating = 3.6/5
Value proposition of the site was unclear
Full Research Report Below