The redesign of a quarterly benchmarking study
Q1 vs Q2 2022
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Background: A quarterly benchmarking study conducted for an enterprise client had been using the same documents and procedures for a couple of years.
Goal: In an effort to address pain points experienced by both survey participants (fatigue, confusion) and researchers (productivity, response quality), a redesign of the distribution process as well as the screener and survey documents was completed, piloted and executed.
Results: See image to the right.